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Joyfit, the 3D printing service for custom bras After glasses, shoes and even custom headphones printed in 3D, here are the bras perfectly adapted to the morphologies of the women who wear them. Indeed, even if there are many sizes for these underwear essential to women, they are made for mass production and finally each body being unique, only 15 to 20% of women would wear a bra at the right size, according to Joyfit.To overcome this problem and for $99.99, Joyfit offers its customers the opportunity to make custom-made bras using a panoramic video of their breasts made with a mobile application.
An interactive application that also allows you to customize the shape and padding of the bra.As you will have understood, users of this service will have to trust Joyfit (which emphasizes confidentiality) as well as IT security to dare to send a video of their torso easily associated with personal details in the cloud...
Slideshow presenting the Joyfit projectTo start its activity, the startup founded by Qian Jin, post-doctoral fellow at Columbia University (New York), calls for participatory financing via the iStart.org site to raise 10% ($300,000) of the capital.
According to its attractive business model, investors can expect a full return on investment in just 2 years and the results should reach a net result of 70% of turnover in 5 years... If the expected results are achieved, Qian Jin intends to expand its range of products (panties? garter belts?) while integrating biosensors.
JoyfitVoici's presentation video is another good example of 3D printing for personalization but also comfort (subject to the materials used to make these bras). Wearing unsuitable underwear can lead to postural problems and pain (neck, shoulders and back).
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